Layout Design for HaRT
A non-profit with intention to cultivate a safe and supportive environment where participants can connect with their inner resilience, build trust and community with others, and heal from the psychological, physical, and social consequences of trauma.I guided the process of developing a cohesive and resonant brand presence. Utilizing inspiration drawn from a commissioned artist's beautiful cover artwork, I led a brand discovery meeting to gain insights into the audience and cultural context of community partnerships. Through this collaborative process, I played a key role in crafting their brand visual language, which encompassed defining a color palette, establishing brand elements, and curating an image library that harmonized with their mission and community affiliations.
Art Director and Designer: Caitlin McIntosh
Cover Artist: Rev. Dr. Angela Yarber
Designed Yoga Cards tailored for facilitators in a 13-week program, skillfully organizing and structuring intricate information into easily digestible asana sequences. Recognizing that English was the second language for many facilitators, the cards were crafted to enhance accessibility. Introduced a thoughtful color-coded system, assigning unique colorways for each month to categorize content types effectively. Additionally, addressed the challenge of printing by strategically problem-solving to ensure the best possible user experience for facilitators interacting with the cards in their sessions
Logo Refresh
Style Guide